This post is sponsored by Brooklinen.
Have you already fallen in love with Brooklinen? They’re pretty new on the scene, but they totally have a cult-like following — we’re talking over 12,000 five-star reviews on Google, winner of “Best Online Bedding” category by Good Housekeeping, and consistently claimed to be “hands down the best sheets I’ve ever put on my bed” by Business Insider (and maybe you!).
Essentially they’ve reinvented the way people shop for their bedroom. There are no physical stores, no middlemen taking a cut, and no brand markups. Instead, Brooklinen designs its own luxury-grade basics and sells them directly to you and me, exclusively on their website.
I’ve tried out their bedding, their towels, and most recently their throw blankets, and I want to tell you why I think they’re so special. Let’s start with the clever name — Brooklinen is based in Brooklyn. : )
Brooklinen has simplified bedding purchases. They know just what you need and bundle it up for you to make things easy. The bundle I ordered came with a fitted sheet, a flat sheet, 2 pillowcases, a duvet cover and 2 extra pillowcases. The prints are simple, modern, and handsome — and you can mix and match patterns to your heart’s delight, even within the bundles. The fabric is crisp and smooth and feels so great on my skin.
When Brooklinen talks about quality, they have five things in mind: long staple fibers, single ply yarn, 80 and 60 yarn threads, quality thread count, and unique finishing. (If you’re curious, those factors are all explained in detail here.)
They offer a luxury product, but keep price-points accessible. It’s all about cutting out the middleman, and then manufacturing responsibly and efficiently. They’ve streamlined the process so they can focus on creating products you’ll love. Then they send it off to you in the most charming packages — little cardboard suitcases, and reusable heathered totes.
Brooklinen’s throw blankets are the detail your sofa has been missing. Summers in the Bay Area are much chillier than you would guess, so throw blankets are essential year round at our house. Right now my kids are favoring the Baby Alpaca Throw. It’s woven from Peruvian eco-friendly Alpaca, and it’s soft, cuddly and perfect for lounging. Plus, I love the plaid!
When they want something thicker and heavier, my kids reach for the Wool Blanket in Greige. It’s handmade in Germany by a 100-year-old family mill, from soft virgin lambswool. It’s that perfect shade of grey, and it looks good in any room in the house, so I don’t mind when it migrates from room to room as the kids inevitably wander around with it.
Once they mastered bedding, Brooklinen ventured into towels, and I’m impressed. Again, they’ve kept the offering simple: Super-Plush towels in four easy-to-love neutrals.
They’re made from 100% long-staple Turkish cotton — and at 820 grams, these are the plushest and coziest towels on the market. Plus they’re manufactured with a special “Z twist” terry weave that helps the towels hold their shape without unraveling.
For our six kids, I like to stock their bathroom with 8 bathtowels, 8 handtowels, 12 washcloths, and 1 bathmat. That’s enough to typically get us through a week of showers and hand-washing. Then the towels go through the laundry, and we start all over again.
If you’re a scented candle lover, I highly recommend their AM to PM set. It’s new to their product line-up, and it’s such a great idea. There are 4 candles in the set, and each scent evokes a particular moment in your day.
Wake = the fresh smell of the ocean
Magic Hour = the smell of a sunlit rose garden
Dusk = the scent of a cabin in the woods
Nightcap = aromas of bourbon and blood orange
I like to keep Wake on the bathroom sink, and light it as I’m getting ready for the day. Dusk lives on my nightstand, and I like to light it as I’m settling down for the evening. Olive says her favorite of the four scents is Nightcap. And if you don’t want to buy them as a set, you can get each scent individually in a full-size option as well.