Project Plans for 2021

Last night we had a family meeting (with the 3 oldest kids joining via videochat). Each of us reported on our year, and we reviewed a list of family goals we had made at the beginning of 2020 — laughing hard at how few we accomplished. For example, at the beginning of 2020, we were confident we would be moving into the Tall House, probably in the fall, and certainly by Christmas. (Hahaha!)

I like making goals, though I don’t beat myself up if I don’t always accomplish them. A big part of what I like about goal-making is creating a picture in my head of a possible future. Goals help me focus, and they give me something to look forward to. I make goals throughout the year, but January is my favorite time to think about what’s next — even though I know the calendar is arbitrary.

For 2021, here’s what’s on my mind goal-wise:

Launch a Show
I really want to create a show based on the renovation work we’re doing in France. This is by far the biggest project idea on my mind these days.

I love the work we are doing, and I love sharing the work with readers and social media subscribers. And I’ve received a ton of feedback that people want more and that they already think of it as a sort-of show.

I’m confident an actual show will help me share more consistently, and that having structured episodes will be easier for people to follow along with the renovations — and make it easier to re-watch or go back to an episode if they missed something (which is hard on Instagram stories when footage disappears after 24 hours).

We have several projects to feature in a potential show — the Tall House, the Small House in the back (from the 1400s!), and the Cottage in the countryside. If the show is working, we’d also love to tackle a bigger renovation project here in France — like a small chateau or a building that could become a boutique hotel.

There are two very frequent comments I get from people who see the renovation updates in my Instagram stories. One of them is how calming it is to watch; that even when problems arise, it’s not stressful. Our oldest, Ralph, who has been watching the renovations from America, described the footage as a cross between HGTV and ASMR. (Hah!) I like that description and think it’s a good base for how a possible show could look and feel: Calming. Mr. Rogers vibes. Wholesome. Unstressed responses to troubles or issues.

I also want the show to have strong elements of learning and discovery, because so much of our personal experience while renovating has been about learning and discovery. I’m picturing sidebars about history when we find shrapnel in the attic, and learning about products and restoration techniques — like a factory tour of the tile producer, or learning how to tint plaster.

The other most frequent comment I get from people who see the renovation updates in my Instagram stories is how much they enjoy seeing our children working with us on this project. And I think showing our family working together could also be a really positive aspect of the show.

I can easily visualize what this show is. I’ve mapped out a season of 20 episodes and what we could cover. But I don’t know how to go about creating the show. I mean, I kind of do. We did this with Olive Us all those years ago. We just hired a crew, and brought them to France, and started creating videos. No one told us to do it, we just wanted to, so we did. Eventually, Scripps approached us and bought 20 episodes beyond the 20+ we’d already made. Related, I know people build shows on Youtube or IGTV as well (my kids love watching Binging with Babish, a cooking show on Youtube). So we could try to take that sort of DIY approach to the show, but right now, I think it’s the wrong direction.

What I really want is to do a more traditional show with production and distribution that launches on a big streaming platform like Netflix, Hulu, HBO, Apple TV, Disney+, etc.. But I don’t have a sense of the steps I would need to take to pitch that idea or create that show or generally how to make it happen. (If you have any knowledge or experience with this and can point me in the right direction, I’m all ears.)

I think a show would also help me with a second goal…

Help People Learn About Moving Abroad
We field a ton of inquiries on the why and how we moved to France. And as you know I try to share that information freely and have several blogposts I point people to. But I’d like to create an Official Guide that would really help walk people through the process, and give them everything we’ve learned — every mistake and helpful tip and experience hack — all in one place.

It used to be unusual that Ben Blair and I both worked at home, which allowed us to work from anywhere in the world that has reliable internet. But the pandemic changed everything. The world has now clearly demonstrated that there are a ton of jobs that can be done remotely. It’s easy to predict that even once offices are safe again, many employees will continue to work from home. I think that means more people will opt to experience the same sort of adventure our family is on — working from another country, or even a non-big-city part of the U.S.. I’d love to help people make that happen.

Beyond creating a Guide, I’ve also talked with people locally about creating a network/service so that people can easily move abroad for a couple of months, as a temporary experiment to see if they enjoy it before they commit to applying for a visa.

But first, I’m focused on creating a Guide. I’m still unsure on the format. I’ve considered some sort of downloadable digital book/pdf, but I think I would prefer a format that can be easily updated with fresh information so that it’s always up-to-date — possibly a dedicated website (or section of a website) would be better than a pdf. If you’ve ever purchased a guide or e-book or online course, I’d love to hear which formats you prefer.

Write a Parenting Book with Ben Blair
This project has been in the works for much of 2020. In the late spring, Ben and I set time aside weekly to work on a book proposal. We gave the 75-page proposal to our book agent just before Thanksgiving, and she found a publisher before Christmas! We’re supposed to sign the contract this month and once it’s official, I’ll tell you more about it.

For now, I’ll just tell you that I’m so excited about this. I loved working on the proposal with Ben and can’t wait to write the book together. For years, I’ve been collecting the parenting questions that Design Mom Readers send me, and I feel like we have a really good sense of the parenting topics where we can be most helpful.

Publish a Coffee Table Book about the Tall House Project
This is another book project that I would love to tackle this year. Ideally it would publish as we finish the Tall House renovation — even better if it publishes at the same time as a show that showcases the renovation!

For this project, I would like to hire a photo-editor and a writer. For the writer, I want them to interview me and Ben and then use the interviews to help tell the story of the renovation. For the photo-editor, I want them to go through all images taken at the Tall House (we have so many), select the best images for the book, and figure out which images we still need to finish telling the story (and then we would shoot those images).

The actual renovation work, the photos, and the words in the interviews would all be ours, but we would hire out the “building” of the book. My thinking is that brain-wise, I want to use my writing energy for the parenting book, but I don’t want the Tall House book to be delayed, so if I can hire out the building of the Tall House book, that could mean both book projects are doable at once.

But I haven’t talked to my publisher or agent about this idea yet, so it may get totally nixed. Hah! We’ll see. We may have to push this book project to another year. : )

—–
There you have it. Project-wise, this is what I’m thinking about for 2021. Will I accomplish all of this? Maybe. Maybe not. But it will sure be fun to try. What about you? What is on your mind for 2021? Are you thinking about projects? Self-improvement? Maybe you have reading goals? Or perhaps you’re delighted to have survived a pandemic so far, and you can leave it at that. (By the way, I’m serious about the show — if know how to make it happen, please reach out.)

P.S. — There is one more project, but I hesitate to write about it. I’m still interested in doing a Podcast. I want to call it A Few Things and I want it to be like my Friday blog posts — personal updates, current events I’m thinking about (including article links), cool products I’ve found, reports on different projects, responses to reader inquiries, stuff like that.

But I don’t want to make a big deal of it. In the past, when I started working on a podcast launch, it became too weighted and stressful in my head, and I had to stop. So for this attempt, I’d like to keep it casual, and experiment a bit until I find a format that is enjoyable for listeners, and for me as the creator. And then build from there. So maybe I’ll try a beta-launch-podcast. Is that a thing?

97 thoughts on “Project Plans for 2021”

  1. Hey There! I love all of these ideas! But funny enough, I was watching your IG story today with info about cleaning the floors and continue to be fascinated with how you get your kids to participate in every aspect of this house! I was thinking “I really need Gabby to parent my children because I can barely get them to pick their socks up off the floor”. So when can I pre-order your parenting book?!

    I also loved A Chef’s Life on PBS and would love to follow you along on your house renos in a format like that instead of one with forced jeopardy. I don’t need a fake storyline to be interesting.

    I can’t wait to cheer you on with these endeavors!

  2. I would love to watch a show about you and your family renovating homes in France! I find your Instagram stories very informative and dare I say relaxing. The best way to pitch a show would be to make a sizzle reel (it’s essentially a trailer for a show that doesn’t exist yet). Shameless husband promotion…my husband is a talented TV producer and his company Train Dodge (traindodge.ca) creates concept reels specifically to pitch shows to networks. It’s an amazing tool that clearly communicates the concept of your show to the people that can help get it made. Good luck!

  3. I think there is potential for your project with creating a network/service that helps people move abroad for a couple months before applying for a visa. It reminds me of the website workaway.info.
    I did workaway in Austria when I was traveling. It was a great way to immerse myself into the culture and learn about the country from locals. I stayed with a lovely family in the countryside and helped them in their little shop.
    I would be interested in a network or service that would help me get to know a country and potentially help me network for a job as well. And now that I have a family it would be helpful if this network or service was family friendly too.

  4. My husband and I were approached about a show because our home had been featured on your blog. We both agreed it wasn’t a good fit for our family, but I assume there are already eyes on you! Thanks for sharing your work, all of these years, but especially during a lonely quarantine!

  5. I LOVE your big plans and all feel totally do-able. All of them feel true to your ‘brand’ – your values as I perceive them. You really inspire me.
    I’m interested in whether we achieve more when we have a couple of big goals or just one. I battle with this as so many creative projects attract me and sometimes I achieve less because I’m not focused. So I’m watching and learning! #longtimefan

  6. I love love the idea of a design mom TV show. Have you heard of a British show called escape to the chateau? It’s really compelling in a mix of DIY and family story.

    Alsovvv excited for the parenting book as a long time reader but first time mum!

  7. I would eagerly consume any and all of these content ideas! Also sending sincere kudos to Ralph whose “HGTV meets ASMR” is one of the most skillful pitch lines I’ve ever heard (and I’ve heard many :))

  8. Dear Gabrielle,
    What fabulous plans. I’m excited to see them come to life.

    I would be so curious to know how you plan your projects. Right now in the very beginning, what kind of notes do you take, do make Mindmaps or calendars. Would be fascinated if in one of your 2021 projects would show your planning in the earliest stages and zoning in progress – getting the idea structured on paper.
    Looking forward to the tall house show, the calm version :)
    Mimi

  9. PS:
    How do you choose the companies and artisans you work with? How do you make sure they have a similar approach to restoring and exchanging, love for detail and experimenting as you?

  10. Yes to the show! For what it’s worth I MICH prefer the energy of PBS’ This Old House’ to HGTV’s format. Yes to the relaxing and real rhythm.

  11. I just want to echo the sentiments already stated here; more PBS, less HGTV! Not sure if you can access in France but another great show to model off of is Gardeners World on BBC2. It is such a lovely show.

  12. I woke this morning ready to catch up on the news (that I specifically didn’t watch last night), only to be sidetracked by your Instagram and blog. A much better way to begin the day! I love your goals…. so mighty! I too set pretty lofty goals each year. However, I usually keep them to myself. They are much safer there;) I have a background in film production. Those particular skills haven’t been tapped into since I had my oldest daughter nearly twenty one years ago. However, I co-produced a show for Discovery networks (again… it’s been quite a while since then) but the show began as a simple idea. We pitched it to a local production company. They liked it and partnered with us to produce the pilot, which we sold to discovery. I am a firm believer in going for seemingly undoable things. Clearly you are as well! Honestly, I’m surprised there hasn’t been a commenter who has a connection in the industry. The world is small usually. I’m not sure I would be of any assistance, but I’m happy to chat any time about the details of my experience. I ABSOLUTELY think you should pursue the show concept. There are so many streaming services popping up in the states. I cannot imagine that they aren’t desperate for original content. Their coffers are likely overflowing since no one has left their homes in months. You should seize the moment! Lastly, don’t put undo pressure on yourself to formulate all of the details of the show before you find a production partner….of course, one who shares your vision and artistic dedication… but don’t undervalue the inspiration that only someone outside your head can provide. Unique perspective is a huge asset in the process. They are the viewer… you are the entertainer. Hope that makes sense??? Yikes, can you tell I never comment on blogs. The two comments I’ve ever posted are to you! Clearly you inspire me…. and many others! Good luck.

  13. It’s so fun to hear about your plans! I’m super excited about a parenting book. I submitted a parenting question to you years ago and you sent me such a thoughtful and personal answer. I was just floored, although I’m embarrassed to say I don’t recall if I ever even thanked you for it (it went to my spam email so I didn’t see it until months after you sent it and then I felt so bad I don’t know if I even acknowledged it). I appreciate to this day the advice you gave me and would absolutely read a book full of such advice. I also wholeheartedly support a podcast — please please please do this in 2021! :) Good luck with all these ambitious and fantastic plans!

  14. I love these – you think big!! Love it.
    What I love the most is the relaxation around whether they come to fruition. Ease and joy :)
    Also, I’ll email you about TV pitching and I’m wondering whether my agent in London might be a good first step as he might be able to facilitate a connection to Netflix in France…?
    Here’s to 2021!

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top